| Date |
Promotion Theme |
Comments |
| Early May |
 |
Early May is average time for the first California Cherries harvested from the lower San Joaquin Valley. Early-season varieties should be used to prime store displays
and ready consumers for the preferred BING variety coming. |
| May 11, 2011 |
 |
Research shows that for every square foot of increased display space from May to June, sales rise by an average of 8.07% more dollars per store. 53% of consumers decide
to buy cherries while in the store - making displays a big selling tool. - Remind stores to make BIGGER displays - |
| May 18, 2011 |
First Ad Promotion |
Cherries are one of the few SEASONAL fruits left today. Your store staff and consumers need to be alerted that California BING cherries are coming.
- Promoting early variety cherries at least once in May gets store displays ready for the bigger-selling BING variety. |
| May 25, 2011 - Memorial Day |
 |
Bing Cherry average harvest date is late May - sometimes just in time for Memorial Day. - California Bings are available approx May 25 - June 24, 2011. |
| June 1 & 8 |
Back-to-Back Ads |
Research shows that consecutive promotions on Cherries increase the overall category contribution by 18%. |
| May 15, 2011 |
 |
Average start date for California Rainier Cherries. Broaden your category and displays by adding Rainier Cherries to your product mix.
Consumers quickly find out they are higher in sugar and sweet to buy. |
| June 6, 2011 |
 |
Promote Cherries and do your part to help support cancer survivors! Cherries are high in antioxidants that help fight cancer, not to mention Vitamins A & C. |
| June 8, 2011 |
 |
Run a "Freeze Fresh" promotion and a secondary display in your produce department. Fresh cherries can be frozen for up to 3 months - making this seasonal item last longer! |
| June 19, 2011 |
 |
Ballpark and picnic snack bags should be filled with fresh California Bing Cherries. Promote as the perfect BBQ pairing to add a healthy, colorful touch. |
